Poster advertising is omnipresent and accompanies your target group throughout the day - right round the clock - on the way to school or work, out shopping or during leisure time.
10 good reasons for choosing poster advertising
Poster advertising is omnipresent and accompanies your target group throughout the day - right round the clock - on the way to school or work, out shopping or during leisure time.
Out-of-Home advertising (OOH) offers unlimited creative potential for high-impact campaigns that connect your brand with your target group in the most effective way possible.
A medium with a strong tradition and a great future that is constantly reinventing itself – thanks to the latest technology and interactive possibilities via smartphone (QR, NFC, augmented reality, etc.).

Posters are unavoidable: you can't just switch them off with the remote or turn the page.
Posters don’t annoy people – around 74% find OOH the friendliest form of advertising.

No other traditional medium is closer to the Point of Sale (POS) in terms of immediacy and proximity; More than 70% of all purchasing decisions are made spontaneously and only 30% planned ahead.
Thanks to geomarketing, out-of-home campaigns can be planned precisely on a regional basis – for example when advertisers want to strengthen specific sales territories or support local dealers.
In an intermedia comparison, the poster scores highest in terms of Return on Investment (ROI), as a basic medium or in mixed campaigns.
OOH is particularly effective for reaching younger people and mobile target groups.

No medium is faster when it comes to achieving high reach and contact rates as quickly as possible.
Intermedia comparison
The billboard: top medium for active selling
The billboard poster is recognized as a highly efficient medium for selling. Intermedia comparisons show it to have the highest ROI (return on investment), either as the primary medium or in mixed campaigns. Relative to its share in the media mix, the effect on sales of the poster is actually five times greater than other media.
ROI of the classic media (Average in euros)

Of all the classic media, the poster has the greatest leverage effect for boosting sales.¹
ROI of TV campaigns (Average in euros)

The inclusion of posters in mixed campaigns increase the ROI of the other media deployed. The study shows that posters significantly increase the efficiency of TV advertising.¹
Augmentation of sales figures with additional budget (Index)

In mixed campaigns, the poster has a leverage effect on the other media as well. It significantly improves the ROI values of the associated media.¹
Perception and acceptance of advertising by medium
Media approval:
Ø 54% = irrespective of medium, on average more than half of all respondents consider advertising “likeable” or “very likeable”. The poster is the medium with the highest approval rating at 74%.²
Media handicap:
Television, Internet and radio are most often perceived as irritating. Posters are seen as the least irritating.²

CPM comparison
For advertisers, the absolute price of an advertising medium on its own is not all that meaningful. It must be considered in relation to performance. In this regard, the CPM (cost per thousand ad impressions) has established itself as the accepted indicator. It measures the absolute cost of an advertising medium or a campaign in relation to the number of times the ad is seen (impressions), expressed as the cost per thousand impressions. As a matter of principle, cross-media CPM comparisons have certain limitations, since different media categories generate different types of contact or impression, and research approaches also differ. However, CPM ratings do offer a rough guide to the cost-effectiveness of a medium.³

¹Source: Studie von Brand Science des FAW (Fachverband Aussenwerbung e. V.), Frankfurt am Main, DE, und der APG, September 2010
²Source: INNOFACT AG / Online-Befragung D-CH und W-CH
³Source: Quelle: Mediapulse (TV, Radio), MACH (Print, Kino), SPR+ (Plakat), NET-Metrix (Online)